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fwd coverage has appointed céline weltmann sciortino as international vice chairman of emblem and advertising and marketing. consistent with her linkedin, prior to this role, she turned into chief advertising officer at worms protection, a worldwide alliance of professional companies in particular product classes with professional expertise of regulatory compliance, protection and excellent. with over twenty years of revel in, sciortino has labored on driving boom, engagement and sales at a number of the sector’s leading brands and generation groups.
previous to worms protection, sciortino (pictured) joined apm monaca as head of global advertising in april 2020, in which she defined her scope of responsibility along with undertaking annual advertising and marketing plan, budget planning and allocation by market and channel. she was additionally responsible for virtual advertising and marketing activation throughout all ecosystems and markets, such as paid, overall performance and social; atl media buying; pr and btl sports; change advertising; advertising analytics and effectiveness (roi and kpi), according to her linkedin. on her linkedin, sciortino additionally stated that she is obsessed on humans as well as building happy and high appearing teams and supporting human beings in creating opportunities for themselves.
meanwhile, in april this year, fwd coverage additionally promoted gavin lai to vp, logo and advertising. in keeping with his linkedin, prior to this role, he was assistant vp, logo and marketing he joined the company in april 2017 as institution product propositions director. in this position, he turned into liable for numerous initiatives to expand modern products, services, and sales gear to beautify safety and funding sales. he additionally drove adjustments in the manner that the enterprise advanced merchandise and communicated with clients.
lai positions himself as an experienced insurance executive with eager analytical, strategic, and interpersonal skills. “i revel in running in roles with high tiers of responsibility and project. i agree with that the right mindset, empowering management, and effective teamwork are the keys to delivering consequences in uncertain conditions,” he stated. lai boasts experience in other coverage companies too. as an example, he labored for reinsurance organization of the united states as director of nearby money owed and advertising services for asia from december 2015 and march 2017.
he also labored for australian lifestyles insurer tal lifestyles, wherein his last role was head of product – group lifestyles. he led a expert crew of group life product management specialists and become liable for delivering product services and supporting tal’s wholesale clients, comprising organizations, master trusts and industry finances.
in 2021, fwd coverage launched numerous campaigns in hong kong. it released a pop-up keep at tsim sha tsui as part of a campaign celebrating a brand new safety plan and a virtual platform, similarly to a video proposing boyband replicate’s individuals ian chan and jer lau, as well as singer gin lee.
the “treasurance” save displayed a huge style of coverage solutions as daily necessities, showcasing how insurance is incorporated into human beings’s every day lives. divided into 4 zones, namely “health”, “existence”, “living” and “journey”, the shop featured famous insurance merchandise welcomed by using those superstar shopkeepers. the pop-up keep additionally supplied site visitors constrained-time offers, a unique selfie location and interactive sports, permitting traffic to explore insurance safety options offered by way of fwd insurance for them to higher plan for their future.
fwd coverage’s “keep going, have fun residing” campaign additionally received three gold awards inside the categories of first-class covid-19 response, excellent influencer strategy and satisfactory storytelling approach, and one silver award for the best use of content category at marketing-interactive’s pr awards. the marketing campaign’s success become constructed one fwd’s emblem promise to have fun residing, and its attempt to inspire and inspire hong kong human beings in the course of the pandemic.
